Facebook Ads Stuck in Review? 12 Reasons Why It Happens and How to Fix It

Launching a Facebook advertising campaign should be straightforward. You create your campaign, publish it, and expect it to begin delivering within a few hours. However, many advertisers encounter an unexpected issue—their ads remain "In Review" for much longer than expected.

While most ads are reviewed quickly, some can stay in review for many hours or even days. Understanding why this happens is the first step toward resolving the problem and preventing future delays.

In this guide, we'll explain how Meta's review process works, why ads sometimes become stuck, and the best practices to improve approval speed.

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How Does Facebook's Ad Review Process Work?

Whenever you publish a new advertisement or make significant edits to an existing campaign, Meta automatically sends the ad through a review process.

During this review, Meta evaluates several elements, including:

• Ad copy
• Images and videos
• Landing pages
• Business information
• Destination URL
• Audience targeting
• Payment status
• Account quality
• Compliance with Meta Advertising Standards

The system combines automated technology with manual review when necessary.

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How Long Should Facebook Ad Review Take?

For most advertisers:

• Less than 30 minutes
• 1–6 hours (most common)
• Up to 24 hours for more complex campaigns

Longer review times may occur during holidays, major shopping events, or when additional verification is required.

If your advertisement has been pending for more than 24 hours, it's worth investigating possible causes.

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12 Common Reasons Your Facebook Ads Are Stuck in Review

1. Your Ad Account Is New
New advertising accounts have limited trust history.
Meta may apply additional review before allowing campaigns to run.

What You Can Do

• Complete Business Verification if applicable.
• Add accurate business information.
• Use a verified payment method.
• Avoid launching too many campaigns on the first day.

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2. Recent Major Account Changes
Frequent edits such as changing payment methods, business details, or account administrators can trigger additional review.

Whenever possible, avoid making multiple significant changes at the same time.

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3. Landing Page Issues
Meta doesn't review only your advertisement—it also reviews your destination website.

Common issues include:

• Broken pages
• Slow loading speed
• Redirect loops
• Missing Privacy Policy
• Missing Contact Page
• Poor mobile experience
• Security warnings

A professional landing page improves both approval rates and user trust.

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4. Sensitive Advertising Categories
Industries such as:

• Financial services
• Cryptocurrency
• Healthcare
• Employment
• Housing
• Political advertising

often receive additional review because of applicable policies and regulations.

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5. Website Security Problems
If your website lacks HTTPS encryption or triggers browser security warnings, Meta may delay or reject your advertisement.
Always use a secure SSL certificate.

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Advertisements are reviewed for compliance with Meta's Advertising Standards.

Potential concerns include:

• Misleading claims
• Unsupported promises
• Restricted products or services
• Low-quality landing pages
• Inaccurate business information

Keeping your messaging factual and transparent helps reduce review issues.

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7. High Editing Frequency
Every major edit restarts the review process.

Avoid repeatedly editing:

• Headlines
• Images
• Landing page URLs
• Audience settings
• Optimization goals

Instead, finalize your campaign before publishing whenever possible.

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8. Payment Verification
Expired cards, failed payments, or billing issues may prevent campaigns from being approved.
Check:

• Payment method
• Billing threshold
• Outstanding balances
• Account notifications

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9. Business Verification Requirements
Certain businesses may be asked to complete verification before running advertisements.
Having a verified business generally improves account credibility.

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10. Manual Review
Sometimes automated systems escalate advertisements for human review.
Manual reviews often require additional processing time, especially for complex industries or unusual campaign setups.

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11. Platform-Wide Delays
Occasionally Meta experiences temporary review delays due to:

• System maintenance
• Increased advertiser activity
• Technical issues

In these cases, waiting a little longer is often the best solution.

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12. Account Quality Concerns
If your account has a history of policy violations or repeated rejected ads, future advertisements may receive additional scrutiny.
Regularly reviewing your Account Quality section can help you identify any outstanding issues.

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How to Speed Up Facebook Ad Approval
Although there is no guaranteed way to bypass the review process, following best practices can help reduce delays:

• Use a secure, fast-loading website.
• Include clear business contact information.
• Publish transparent and accurate advertising copy.
• Avoid making repeated edits after publishing.
• Keep payment information up to date.
• Maintain a good account quality history.
• Ensure your landing pages function correctly on mobile devices.
• Review Meta's Advertising Standards before launching campaigns.

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Should You Duplicate the Ad?
Some advertisers duplicate campaigns when an ad appears stuck in review.

While this may occasionally help in isolated cases, repeatedly duplicating advertisements can create unnecessary clutter and does not guarantee faster approval.

Instead, identify the underlying issue before republishing.

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When Should You Contact Meta Support?
If your advertisement remains in review for more than 24–48 hours and you've confirmed there are no problems with your account, website, or payment information, consider contacting Meta Support through your Business Help Center.
Provide:

• Ad ID
• Campaign ID
• Screenshots
• Description of the issue

Clear information can help the support team investigate more efficiently.

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Best Practices to Prevent Future Review Delays
Successful advertisers focus on maintaining a healthy advertising ecosystem by:

• Publishing high-quality content.
• Keeping websites updated.
• Using accurate business information.
• Monitoring account quality.
• Following Meta's advertising policies.
• Maintaining secure payment methods.
• Testing landing pages regularly.

Building trust over time helps create a smoother advertising experience.

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Frequently Asked Questions

Why is my Facebook ad still in review after 24 hours?
Extended reviews can occur due to account verification, sensitive industries, landing page quality, payment issues, or manual review.

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Does editing an ad restart the review process?
Yes. Significant changes such as modifying creative assets, copy, targeting, or destination URLs usually trigger a new review.

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Can I speed up Meta's review process?
There is no official method to accelerate reviews. However, maintaining a compliant account, using a professional website, and avoiding unnecessary edits can help minimize delays.

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Should I delete and recreate my ad?
Not immediately. First, review your account, payment information, landing page, and compliance with Meta's advertising policies. Recreating an ad without addressing the root cause may lead to the same outcome.

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Conclusion

Facebook's ad review process is designed to protect users and maintain a high-quality advertising environment. While occasional delays are normal, persistent "In Review" statuses often point to issues related to account trust, landing page quality, payment verification, or policy compliance.
By keeping your account in good standing, publishing transparent advertisements, and maintaining a professional website, you can improve your chances of faster approvals and more consistent campaign performance.
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